�뒪留덊듃誘몃뵒�뼱�넄猷⑥뀡 ��섑뒥(TUNE)��숈쓣 �젣怨듯븯�뒗 �닚�씤�꽣釉뚮━�뱶�쓽 源��솉�긽 CCO(Chief Creative Office, 理쒓퀬 �겕由ъ뿉�씠�떚釉� 梨낆엫�옄)媛� �꽭怨� 3��� 愿묎퀬�젣 以� �븯�굹�씤 誘멸뎅 �돱�슃�쓽 ��섏썝�눥(One Show)�쓽 �떖�궗�쐞�썝�쑝濡� �쐞珥�, �떖�궗瑜� 留덉낀�떎怨� 12�씪 諛앺삍�떎.
��섏썝�눥��숇뒗 �꽭怨꾩쓽 愿묎퀬쨌�겕由ъ뿉�씠�떚釉� �럹�뒪�떚踰� 以� �븯�굹濡� �넀瑗쏀엳�뒗 �뻾�궗�떎. �삱�빐 泥섏쓬 吏��냽媛��뒫諛쒖쟾遺꾩빞 SDP(Sustainable Development Pencil) 移댄뀒怨좊━瑜� �떊�꽕�뻽�떎. �쑀�뿏�씠 �젙�븳 17媛�吏� 吏��냽媛��뒫諛쒖쟾紐⑺몴(SDGs: Sustainable Development Goals)瑜� 李쎌쓽�쟻�쑝濡� �떖�꽦�븳 �넄猷⑥뀡�쓣 �떖�궗�븯�뒗 遺꾩빞�떎.
源��솉�긽 CCO�뒗 �삱�빐 �떊�꽕�맂 SDP 移댄뀒怨좊━�쓽 �떖�궗�쐞�썝�쑝濡� �쐞珥됰릺�뿀�쑝硫�, 珥� 12紐낆쓽 �떖�궗�쐞�썝 以� �븳援��씤�쑝濡쒕뒗 �쑀�씪�븯寃� �씠由꾩쓣 �삱�젮 �뜑�슧 �쁺愿묒뒪�윭�슫 �옄由ъ���떎�뒗 �꽕紐낆씠�떎.
��섏썝�눥��� SDP 移댄뀒怨좊━�뿉�뒗 珥� 207�렪�쓽 �봽濡쒖젥�듃媛� 異쒗뭹�릱�떎. ��섏썝�눥��숈�� 媛숈씠 �쟾 �꽭怨꾩쟻�쑝濡� 紐낅쭩 �넂��� �뻾�궗媛� 吏��냽媛��뒫 諛쒖쟾�뿉 愿��떖�쓣 �룦�뒗�떎�뒗 寃껋�� 吏��냽媛��뒫�씠 湲�濡쒕쾶 �뼱�젨�떎濡� �솗怨좏엳 �옄由� �옟�븯�쓬�쓣 蹂댁뿬二쇰뒗 吏뺥몴�씪 �븷 �닔 �엳�떎.
�떎留�, �씠踰� ��섏썝�눥��숈쓽 寃쎌슦 肄붾줈�굹19濡� 誘멸뎅 �돱�슃 �쁽吏� �떖�궗�뿉�꽌 �삩�씪�씤 �떖�궗濡� ���泥대릱�떎. 源��솉�긽 CCO�뒗 12紐낆쓽 �떖�궗�쐞�썝�뱾怨� �삩�씪�씤 �떖�궗瑜� 吏꾪뻾, 1쨌2李⑥쓽 �떖�궗瑜� 嫄곗튇 �뮘 �솕�긽 �넗濡좎쑝濡� 理쒖슦�닔�옉怨� �슦�닔�옉�쓣 �꽑蹂꾪뻽�떎. �닔�긽 寃곌낵�뒗 5�썡 以묒닚 諛쒗몴 �삁�젙�씠�떎. �떆�긽�떇�쓣 鍮꾨’�븳 �꽭誘몃굹, �썙�겕�닄 �벑�쓽 �뻾�궗 紐⑤몢 �씪�씠釉� �뒪�듃由щ컢�쑝濡� 吏꾪뻾�븳�떎.
源��솉�긽 CCO�뒗 ��쒖썝�눥�뿉�꽌 �젙�븳 �꽕 媛�吏� �꽑�젙 湲곗���씤 ��섏���냽 媛��뒫�븯怨� 痢≪젙 媛��뒫�븳 �쁺�뼢�젰, �솗�옣媛��뒫�꽦, �씤�떇 �넂�씠湲곗�� �뻾�룞 諛붽씀湲�, �쟾�왂�쟻 �젣�쑕��숇�� 以묒떖�뿉 �몢怨�, ���留뚯쓽 �꽑�젙 湲곗���씤 ��쁂reative enough•Practical Solution��숈쓽 愿��젏�뿉�꽌 �옉�뭹 �떖�궗瑜� 留덉낀�떎��앸ʼn ��쒖텧�뭹�옉 ���遺�遺� ��쁤ood cause+amazing tech+insight driven idea��숈쓽 �궪�쐞�씪泥� �넄猷⑥뀡�쓣 李쎌텧�븯�뒗 �넂��� �닔以��쓣 蹂댁뿬以� �떖�궗媛� 留뚮쭔移� �븡�븯吏�留�, �쁺�뼢�젰怨� �솗�옣�꽦�뿉�꽌 醫� �뜑 �꽦怨쇰�� 蹂댁씤 �옉�뭹�뿉 媛��젏�씠 �엳�뿀�떎��앷퀬 留먰뻽�떎.
�븳�렪, 源��솉�긽 CCO�뒗 ��섏썝�눥��� �쇅�뿉�룄 鍮뚭쾶�씠痢� �쟾 MS 理쒓퀬寃쎌쁺�옄��� 移몄씠 怨듬룞�쑝濡� 二쇨���븯�뒗 ��섏뭏 �궎硫붾씪(Cannes Chimera)��숈�� ��섎윴�뜕 援��젣愿묎퀬�젣, �돱�슃 �럹�뒪�떚踰�, �븷�뱶�럹�뒪�듃, �뒪�뙆�씡�뒪 �븘�떆�븘��� �벑 援듭쭅�븳 援��젣 �겕由ъ뿉�씠�떚釉� �럹�뒪�떚踰� �떖�궗�쐞�썝�쓣 �뿭�엫�빐�솕�떎.
�쟾�옱�슦 湲곗옄
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